Effective Date: May 11, 2020
1. INFORMATION WE COLLECT
There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information we automatically collect; and (C) information we receive from third parties. This includes data that identifies you personally, whether directly (i.e., your name) or indirectly (i.e., information about your online use).
A. Information You Provide
PSO-RITE collects information from you when you choose to share it with us. This may include when you use our Site, register or create an online account with or through the Site, purchase products or services, request information from us, sign up for newsletters or our e-mail list, use our service, enter into sweepstakes or other promotions, fill out a survey, request customer support, or otherwise communicate with or contact us. The information we collect may include your name, address, e-mail address, telephone or mobile number, date of birth, and gender.
You may also provide us with certain information in connection with specific transactions. For example:
Information You Provide When You Make a Purchase: If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose.
Information You Provide Through Social Media: You may also have the option to link to your Facebook or other social media account through the Site. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.
B. Information Automatically Collected
Whenever you visit or interact with the Site, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies such as cookies, web beacons, pixel tags, log files, local shared objects (Flash cookies), HTML5 cookies, or other technologies to automatically or passively collect certain information about your online activity.
Please note that we may automatically collect the following information about you:
Computer or Device Information: We may automatically collect your Internet Protocol (“IP”) address or other unique identifier or information from the computer, mobile device, tablet or other device you use to access the Site, including, but not limited to, your browser type, device type, operating system, software version, phone model, phone operating system, and the domain name from which you accessed the Site.
Usage Information: We may collect information about your use of the Site, including the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or site usage data, e-mails that you open, forward or click-through to our Site, and other sites that you may visit.
Location Information: We may collect general information about where traffic and purchases on our site are coming from around the world. This is used at an aggregate level (that does not identify individual users) to create reports to better understand our engagement with users.
Our Third Party Service Providers: We may use third-party service providers to support our Site. Some of these service providers may use technologies such as cookies, web beacons, pixel tags, log files, Flash cookies, or HTML5 cookies to receive, collect, and store information.
To learn more about your advertising choices relating to the collection and use of your information, please see the “Your Choices and Opt-Outs” section below.
C. Information Collected From Other Sources
We may acquire information from other sources as follows:
From other trusted third-party sources to update or supplement the information that you provide or that we collect automatically. This includes, for example, information from public databases or data aggregators (which may include your demographic information, media consumption, previous purchases, shopping habits, loyalty program information, lifestyle preferences, or information to validate or update the information we collect from or about you).
From our partners and service providers (including, for example, business partners, analytics vendors, advertising networks and search information providers).
We may use this information to help us maintain the accuracy of the information we collect, personalize your experience with the Site, target our communications so that we can inform you of products, services or other offers that may be of interest to you, to measure ad quality and responses, and for internal business analysis or other business purposes.
D. Combination of Information
We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected offline, across other computers or devices that you may use, and from third party sources.
2. INFORMATION USE
A. Use by or for PSO-RITE
PSO-RITE may use the information we collect from and about you for any of the following purposes:
To validate, confirm, verify, deliver, and track your order (including to process payment card transactions, arrange for shipping, handle returns and refunds, and contact you about your orders, including by telephone) or to service products you purchased from us;
To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site;
To review the usage and operations of our Site, develop new products or services, and conduct analysis to enhance or improve our content, products, and services;
To provide you with customized Site content, targeted offers, and advertising on the Site, via e-mail, text message or push notification, or across other websites, mobile applications, social media or online services;
To direct communications and targeted offers to people whose interests or characteristics are similar to yours;
To contact you with information, newsletters and promotional materials from PSO-RITE or on behalf of our partners and affiliates;
To use your data in an aggregated non-specific format for analytical and demographic purposes;
To address problems with the Site or our business, and to protect the security or integrity of the Site and our business;
To use and disclose your credit/debit card information only to process payments and prevent fraud; and
For other purposes disclosed at the time you provide your information or otherwise with your consent.
Additionally, if you use the Site to connect with third-party services, such as social media sites, you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.
B. How We Use Your Information for Interest-Based Advertising
We also may display interest-based ads through Facebook, Twitter, or other social media platforms or websites. We may use Facebook Custom Audiences, Twitter Tailor Audiences, or other similar business tools. These tools allow us to personalize our ads based on your shopping/online experience with us, without having to share your personal information with these social media platforms. We do this only by sharing hashed information (which converts your e-mail or phone number to a unique string of numbers and letters) that the social media platform then matches against its own data for the limited purpose of serving advertisements (either directly to you or to other lookalike audiences). These platforms then delete the matched and unmatched hashes, and do not use them for any other purpose.
For information on your choices with respect to interest-based ads, see the “Interest Based Advertising Choices” section below.
3. INFORMATION WE SHARE WITH OTHERS
A. Sharing of Information by You
The Site may offer ways to find, enjoy, and share content. Your activity in connection with the Site may include filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participating in online communities, “liking” or “sharing” our content to your social media accounts or pages or otherwise interacting with the Site. Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites, applications, or services that this Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas.
B. Sharing of Information by Us
We may share your personal information with the following:
Affiliates: We may share your information with PSO-RITE affiliates and subsidiaries for business, operational, promotional and marketing purposes.
Service Providers: We may share your information with third-party service providers that provide business, professional or technical support functions for us (including to the extent necessary or desirable to fulfill or ship your order or complete your transaction), help us operate our business and the Site, or administer activities on our behalf.
Co-Branded Relationships: Certain areas of our Site may be provided to you in association with third parties, such as advertisers that provide products and services or rewards programs. We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.
Marketing Partners: We may share your name, address, telephone number, data about your purchases, and other similar information with other companies or organizations outside of PSO-RITE (such as our sponsors, partners, advertisers, advertising networks, advertising servers and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information). We may also share your information with third parties we identify at the time you provide your personal information or otherwise with your consent. You have the option to opt-in to receive direct marketing from these selected third parties. These entities’ use of such information is subject to their respective privacy policies.
Third PartiesWe may share your name, address, telephone number, data about your purchases, and other similar information with other companies or organizations outside of PSO-RITE. These entities’ use of such information is subject to their respective privacy policies.
Legal Matters; Safety: We may access and disclose your information to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law. We may disclose your information to protect the security of our Site, servers, network systems, and databases. We also may disclose your information as necessary, if we believe that there has been a violation of our Terms of Service, any other legal document or contract related to our services, or the rights of any third party.
Aggregate or Anonymous Non-Personal Information: We may also share aggregate, anonymous, or de-identified non-personal information with third parties for their marketing or analytics uses.
Other: We also may share your information as disclosed to you at the time of collection.
4. YOUR CHOICES AND OPT-OUTS
A. Cookies, Tracking Options and California Do Not Track Disclosures
Certain parts of our Site require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features of the Site or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.
B. Interest-Based Advertising Choices
To understand your choices for receiving more relevant advertising provided on the Site or across other websites and online services, please review the information below:
To learn more about such interest-based advertising, and to opt out of such collection and use for interest-based advertising by the Digital Advertising Alliance (“DAA”) participating companies, please visit http://optout.aboutads.info.
To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (“NAI”) member companies, please visit http://optout.networkadvertising.org.
To opt-out of the use of your mobile device ID for targeted advertising, please see http://www.aboutads.info/appchoices.
If you wish to prevent Google Analytics from using your data, Google has developed the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout/.
On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
Even if you opt out, you still may receive advertising from us that is not customized based on your Site or usage information, or advertising from other third parties if they are not DAA or NAI participating companies.
C. Unsubscribing from our Marketing Communications
We provide our customers with the opportunity to update their information or opt out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt out of marketing communications, you may:
Send us an e-mail at email@example.com;
Contact us by mail at the address below in the “Contact Us” section; or
Unsubscribe from our e-mail communications at any time by following the instructions contained within any PSO-RITE marketing e-mail.
We will process your instructions to limit the use of your information for these purposes as soon as reasonably practicable. Additionally, we are not responsible for informing third parties (including without limitation our third-party service providers or partners) with whom we have already shared your personal information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities
D. Updating Your Information
If you wish to verify, correct, or update any of your personal information, you may visit the “Account Page” on the Site to sign in to your account, or otherwise contact us at the address or e-mail in the “Contact Us” section below. If you choose to deactivate your account, we may still retain certain information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Service or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity and operation of our Site.
5. THIRD-PARTY CONTENT, LINKS, AND PLUG-INS
The Site may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.
6. CHILDREN’S PRIVACY
Protecting children’s privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of 13. If PSO-RITE learns that a child under the age of 13 has provided personally identifiable information to the Site, PSO-RITE will use reasonable efforts to remove such information from its files.
7. DATA SECURITY
We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.
When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information.
8. DATA STORAGE
Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. We may disclose your personal information in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.
10. HOW TO CONTACT US
1001 Brickell Bay Dr #2306
Miami, FL 33131
Attention: Catalina Gomez