Privacy Policy

Effective Date: May 11, 2020

This Privacy Policy describes the types of information PSO-RITE.COM LTD (“PSO-RITE”) collects from and about you when you visit our website, (“Site”). This Privacy Policy also explains how PSO-RITE may use and disclose such information, as well as your ability to control certain uses of it.

By using the Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, and agree to the PSO-RITE Terms of Service, which this Privacy Policy incorporates by reference. If you do not agree, please do not access or use the Site.


There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information we automatically collect; and (C) information we receive from third parties. This includes data that identifies you personally, whether directly (i.e., your name) or indirectly (i.e., information about your online use).

A. Information You Provide

PSO-RITE collects information from you when you choose to share it with us. This may include when you use our Site, register or create an online account with or through the Site, purchase products or services, request information from us, sign up for newsletters or our e-mail list, use our service, enter into sweepstakes or other promotions, fill out a survey, request customer support, or otherwise communicate with or contact us. The information we collect may include your name, address, e-mail address, telephone or mobile number, date of birth, and gender.

You may also provide us with certain information in connection with specific transactions. For example:

Information You Provide When You Make a Purchase: If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose.
Information You Provide Through Social Media: You may also have the option to link to your Facebook or other social media account through the Site. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

B. Information Automatically Collected

Whenever you visit or interact with the Site, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies such as cookies, web beacons, pixel tags, log files, local shared objects (Flash cookies), HTML5 cookies, or other technologies to automatically or passively collect certain information about your online activity.

Please note that we may automatically collect the following information about you:

Computer or Device Information: We may automatically collect your Internet Protocol (“IP”) address or other unique identifier or information from the computer, mobile device, tablet or other device you use to access the Site, including, but not limited to, your browser type, device type, operating system, software version, phone model, phone operating system, and the domain name from which you accessed the Site.
Usage Information: We may collect information about your use of the Site, including the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or site usage data, e-mails that you open, forward or click-through to our Site, and other sites that you may visit.
Location Information: We may collect general information about where traffic and purchases on our site are coming from around the world. This is used at an aggregate level (that does not identify individual users) to create reports to better understand our engagement with users.
Our Third Party Service Providers: We may use third-party service providers to support our Site. Some of these service providers may use technologies such as cookies, web beacons, pixel tags, log files, Flash cookies, or HTML5 cookies to receive, collect, and store information.
Use of Third Party Analytic Technologies: We may use third parties’ analytics and tracking tools to better understand who is using the Site, how people are using the Site, how to improve the effectiveness of the Site and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These tools may use technologies such as cookies, web beacons, pixel tags, log files, Flash cookies, HTML5 cookies, or other technologies to automatically collect and store certain information. They may also combine information they collect from your interaction with the Site with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.
To learn more about your advertising choices relating to the collection and use of your information, please see the “Your Choices and Opt-Outs” section below.

C. Information Collected From Other Sources

We may acquire information from other sources as follows:

From other trusted third-party sources to update or supplement the information that you provide or that we collect automatically. This includes, for example, information from public databases or data aggregators (which may include your demographic information, media consumption, previous purchases, shopping habits, loyalty program information, lifestyle preferences, or information to validate or update the information we collect from or about you).
From our partners and service providers (including, for example, business partners, analytics vendors, advertising networks and search information providers).
We may use this information to help us maintain the accuracy of the information we collect, personalize your experience with the Site, target our communications so that we can inform you of products, services or other offers that may be of interest to you, to measure ad quality and responses, and for internal business analysis or other business purposes.

D. Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected offline, across other computers or devices that you may use, and from third party sources.


A. Use by or for PSO-RITE

PSO-RITE may use the information we collect from and about you for any of the following purposes:

To validate, confirm, verify, deliver, and track your order (including to process payment card transactions, arrange for shipping, handle returns and refunds, and contact you about your orders, including by telephone) or to service products you purchased from us;
To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site;
To review the usage and operations of our Site, develop new products or services, and conduct analysis to enhance or improve our content, products, and services;
To provide you with customized Site content, targeted offers, and advertising on the Site, via e-mail, text message or push notification, or across other websites, mobile applications, social media or online services;
To direct communications and targeted offers to people whose interests or characteristics are similar to yours;
To contact you with information, newsletters and promotional materials from PSO-RITE or on behalf of our partners and affiliates;
To use your data in an aggregated non-specific format for analytical and demographic purposes;
To address problems with the Site or our business, and to protect the security or integrity of the Site and our business;
To use and disclose your credit/debit card information only to process payments and prevent fraud; and
For other purposes disclosed at the time you provide your information or otherwise with your consent.
Additionally, if you use the Site to connect with third-party services, such as social media sites, you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.

B. How We Use Your Information for Interest-Based Advertising

We may use third parties to measure and target advertisements for us about our products and services tailored to your online interests. We allow these third-party companies to use cookies, web beacons, pixel tags and similar technologies to collect certain data and other information about your online activity. These third parties use this information to display advertisements for PSO-RITE on the Site or across other websites, mobile applications, social media or online services that you use.

We also may display interest-based ads through Facebook, Twitter, or other social media platforms or websites. We may use Facebook Custom Audiences, Twitter Tailor Audiences, or other similar business tools. These tools allow us to personalize our ads based on your shopping/online experience with us, without having to share your personal information with these social media platforms. We do this only by sharing hashed information (which converts your e-mail or phone number to a unique string of numbers and letters) that the social media platform then matches against its own data for the limited purpose of serving advertisements (either directly to you or to other lookalike audiences). These platforms then delete the matched and unmatched hashes, and do not use them for any other purpose.

For information on your choices with respect to interest-based ads, see the “Interest Based Advertising Choices” section below.


Except as provided in this Privacy Policy, we will not disclose, sell, or rent any of your information to any third parties without your consent. We may share the information we collect from and about you as described below.

A. Sharing of Information by You

The Site may offer ways to find, enjoy, and share content. Your activity in connection with the Site may include filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participating in online communities, “liking” or “sharing” our content to your social media accounts or pages or otherwise interacting with the Site. Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites, applications, or services that this Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas.

B. Sharing of Information by Us

We may share your personal information with the following:
Affiliates: We may share your information with PSO-RITE affiliates and subsidiaries for business, operational, promotional and marketing purposes.
Service Providers: We may share your information with third-party service providers that provide business, professional or technical support functions for us (including to the extent necessary or desirable to fulfill or ship your order or complete your transaction), help us operate our business and the Site, or administer activities on our behalf.
Co-Branded Relationships: Certain areas of our Site may be provided to you in association with third parties, such as advertisers that provide products and services or rewards programs. We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.
Sweepstakes, Contests, and Promotions: If you choose to enter into one of our sweepstakes, contests, or other promotions (a “Promotion”) we may disclose your information to third parties or the public in connection with administering the Promotion, as required by law, as otherwise permitted by the Promotion’s official rules, or otherwise in accordance with the terms of this Privacy Policy.
Marketing Partners: We may share your name, address, telephone number, data about your purchases, and other similar information with other companies or organizations outside of PSO-RITE (such as our sponsors, partners, advertisers, advertising networks, advertising servers and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information). We may also share your information with third parties we identify at the time you provide your personal information or otherwise with your consent. You have the option to opt-in to receive direct marketing from these selected third parties. These entities’ use of such information is subject to their respective privacy policies.
Third PartiesWe may share your name, address, telephone number, data about your purchases, and other similar information with other companies or organizations outside of PSO-RITE. These entities’ use of such information is subject to their respective privacy policies.
Legal Matters; Safety: We may access and disclose your information to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law. We may disclose your information to protect the security of our Site, servers, network systems, and databases. We also may disclose your information as necessary, if we believe that there has been a violation of our Terms of Service, any other legal document or contract related to our services, or the rights of any third party.
Sale or Transfer of Business or Assets: We may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through this Site in a manner that is consistent with this Privacy Policy.
Aggregate or Anonymous Non-Personal Information: We may also share aggregate, anonymous, or de-identified non-personal information with third parties for their marketing or analytics uses.
Other: We also may share your information as disclosed to you at the time of collection.


A. Cookies, Tracking Options and California Do Not Track Disclosures

Certain parts of our Site require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features of the Site or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.

Our system may not recognize Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.

B. Interest-Based Advertising Choices

To understand your choices for receiving more relevant advertising provided on the Site or across other websites and online services, please review the information below:

To learn more about such interest-based advertising, and to opt out of such collection and use for interest-based advertising by the Digital Advertising Alliance (“DAA”) participating companies, please visit
To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (“NAI”) member companies, please visit
To opt-out of the use of your mobile device ID for targeted advertising, please see
If you wish to prevent Google Analytics from using your data, Google has developed the Google Analytics opt-out browser add-on available at
On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
Even if you opt out, you still may receive advertising from us that is not customized based on your Site or usage information, or advertising from other third parties if they are not DAA or NAI participating companies.

C. Unsubscribing from our Marketing Communications

We provide our customers with the opportunity to update their information or opt out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt out of marketing communications, you may:

Send us an e-mail at;
Contact us by mail at the address below in the “Contact Us” section; or
Unsubscribe from our e-mail communications at any time by following the instructions contained within any PSO-RITE marketing e-mail.
We will process your instructions to limit the use of your information for these purposes as soon as reasonably practicable. Additionally, we are not responsible for informing third parties (including without limitation our third-party service providers or partners) with whom we have already shared your personal information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities

D. Updating Your Information

If you wish to verify, correct, or update any of your personal information, you may visit the “Account Page” on the Site to sign in to your account, or otherwise contact us at the address or e-mail in the “Contact Us” section below. If you choose to deactivate your account, we may still retain certain information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Service or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity and operation of our Site.


The Site may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

The Site may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third party operating a plug-in on this Site, then such third party may recognize you on this Site. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours. Please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that social network plugins collect, store, or use, and are not responsible for the practices of such sites.


Protecting children’s privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of 13. If PSO-RITE learns that a child under the age of 13 has provided personally identifiable information to the Site, PSO-RITE will use reasonable efforts to remove such information from its files.


We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information.


Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. We may disclose your personal information in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.


We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) on the Site. Your continued use of the Site after we post changes to this Privacy Policy means you accept these changes. If we change the Privacy Policy in a material way, we will give you appropriate notice.


If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at or by mail to:


1001 Brickell Bay Dr #2306

Miami, FL 33131

Attention: Catalina Gomez